GEICO
This Geico commercial seems to be stop motion. The guinea
pigs look very real so I am assuming that they are, or maybe they are really
good models. Although Geico is selling insurance, they rarely ever speak about
the features of their plans. Instead they focus on how they help you to save
money. The entire thing is really funny because the idea is completely ridiculous.
The humor is further accented by the on screen narrator who is talking in a
very serious voice. Although it is funny it still works because their
characters are very endearing.
KIT KAT
I would say that this is a 3d simulation. There was no audio
per se and it was very long. Kit Kat is for everyone, but it appears that they
were trying to target the working man (or woman) as if to say when you are
stressed at work, have a Kit Kat. I really felt like it was overdone and it dragged
on too long so I would say it failed.
SPRINT
This ad is really simple but still beautiful. This is
definitely stop motion, but there is also some computer-generated graphics in
there. Here they are advertising their mobile network with particular emphasis
on its speed. The graphics were moving really quickly so I guess that’s how
they conveyed that. The narrator’s voice is a bit dull though.
EVIAN
I really liked this because it was upbeat and funky. The
target audience here is definitely a very young demographic because little children
are singing and the graphics are also very juvenile. However their slogan is “live
young” so I may be mistaken. Beautiful 2d animation, it is very cute.
FANTA
This 3d animated commercial is full of color and vibrancy so
it is immediately eye-catching. Because of the street setting and the cool, hip
people I would say they are trying to appeal to teenagers and young adults. They
also keep the product very visible so the branding is effective, and the music
is nice and up tempo so it grabs you attention.
No comments:
Post a Comment